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Zahay, D. L. (1992a, June 15). Turning results into action. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/turning-results-into-action
Kamin, H. (1992a, June 15). The value of incremental reach. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/the-value-of-incremental-reach
Silman, R. (1992a, June 15). Fusion and the media/marketing database mix. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/fusion-and-the-media-marketing-database-mix
Forner, R. M. (1991a, June 15). David and Goliath. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/david-and-goliath
Pincott, G. (1991a, June 15). Planning effective press campaigns. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/planning-effective-press-campaigns
Ruscheweyh and Beazley (1991a, June 15). Europe 1992. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/europe-1992
van Westendorp, P. H. (1991a, June 15). An enquiry into the marketing value of permanent coupon saving promotions. ANA - ESOMAR. Retrieved May 18, 2024, from
Martin and Staplehurst (1991a, June 15). Pan-European opportunities in the grey market. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/pan-european-opportunities-in-the-grey-market
O'Brien, S. (1990a, September 01). The role of the data fusion in actionable media targeting in the 1990's. ANA - ESOMAR. Retrieved May 18, 2024, from